Apostrophy Designs: Will It Blend?

Will It Blend?

Yesterday for a thing at school I went to this Viral Marketing presentation from a Utah-based company called Blendtech. I won't bore you with all the logistics but it was awesome. The company started out small and had no money for advertising so they used YouTube and other things like it to get their message out. They did these segments called "Will it Blend?" Which basically they took all sorts of random things and blended them... the speaker was going to blend a rake at the end of the presentation, but I had to leave early to go to class, boo. So later I went to YouTube and found this video of them blending an iPhone, the guy at the presentation told us they sold the blended iPhone on e-Bay for $1,000... crazy huh?

P.S. Sadly the guy in the video above was not the featured speaker!


sadie said...

Awesome. I'll have to try that with Christian's new iPhone when he's asleep.

Tori said...

ha ha!! It might be worth it, if you get a $1,000 dollars for it on e-Bay... Good return on investment!

becky said...

thank tori, i just spent 20 minutes of my life watching him blend things!

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